Archive for December, 2008

Old Is New This Year At Prada

2009 is just hours away, and it becomes us all to forswear all fashion mistakes and shape up to a new look for 2009. What’s interesting for the upcoming year / season though, is that the ‘old’ has been revisited as ‘new’ by some designers, including Prada.

For example, if you had bought anything from Prada’s 2000 spring collection (for example, its lipstick-print skirts, knits or bowling bags), you could wear them right now, with impunity and even a smirk, as Prada herself recently re-released the prints – just to underline their credibility – and the bowling shape has undoubtedly become a classic.

At right is a snapshot from Prada spring/summer 2000.

Prada’s 2009 Spring/Summer Campaign

Prada’s campaign for 2009 Spring/Summer is being shot by photographers Steven Meisel (womenswear) and Hedi Slimane (menswear), and will be all about “new classicism with a rebel edge”.

Inspired by an ancient age and a desire to return to basic emotional and physical dimensions in classical art and early culture, the female models will be seen in crumpled dresses adorned in bows and bras, while the male models will were shot in black and white in a moment of reflection, sporting the season’s key pieces, from classic suiting to informal outerwear. Look out for it.

Prada To Promote ‘Amber’ Through The Silver Screen

Prada will reportedly mark its foray into scents, by promoting its new women’s scent – ‘Amber’ – through the silver screen.

The new ‘Amber’ fragrance has been captured in a graphic, animated short film, called “Fallen Shadows”, which also doubles as the fragrance’s new advertising campaign being shown in 300 Italian cinemas.

Created by James Lima, the film is to be screened before and after films in designated cinemas until December 31. Meanwhile, the print advertisement for the fragrance are running simultaneously in Italian, American and British-based media.