Archive for January, 2010

Prada SS10 Collection Lookbook

Prada di a super-cool lookbook for its SS10 collection, one that was a clever combination of super deluxe silky reflective fabrics cut in sharp, frill free shapes and sugary colored stylized kitsch prints of palm trees and tropical scenes. Miuccia Prada described it as “business to beach”. She went on to say that what had really fired her imagination for the coming season, was a mixture of “high and low, palazzos and the popular, – I really liked it”.

What started on the catwalk, has been taken up and made so real in the lookbook. The background images are actually of a man-made resort in Japan. Some favorites are featured below.

Prada Front & Center For Menswear Trends From Paris and Milan

Prada is front and center for Imogen Fox & Simon Chilvers’ (UK Guardian writers) 10 key menswear trends from Paris and Milan.

#2 – It’s OK to let it all hang out – the effect of Prada’s shrunken knits left shirts looking rather scruffy around the trouser waistband – creating a look that can only be described as a bit Boris Johnson.

#8 – Camel is the new black – Next autumn is set to be a brooding old affair but camel offers the perfect counterbalance. Prada – a label that drives trends – showed variations on this neutral theme.

#10 – Everybody can get a front-row seat now – several fashion houses including Prada streamed its catwalk shows live on the web, a trend likely to continue. Forget reading tweets, if you really care about what you wear, log on to YouTube and make up your own mind.

Full Top 10 List Here

James Sanders’ Milan Fashion Week Men’s Review

James Sanders – journalist, author, stylist – gives his review of Prada’s 2010 Fall Collection at Milan Fashion Week.

Prada is classic. Since its inception, Prada has made the man look as elegant as possible – but every now and then, like the man- Prada deviates from the script adding the element of surprise and intrigue. This was the case during Milan Fashion Week when Prada premiered its latest collection.

This collection, ironically – showed more colors than Prada’s spring collection. Purple, yellow, and a vivid magenta took to the runway nestled in overcoats, blazers, suits, and cardigans to accentuate, while trying not to intimidate. Everyman doesn’t necessarily look good in every color. Still, Prada does a good job of bringing together their collection of color amidst their trademark gray, blue, and black. This year, khaki made a guest appearance that was just enough to tease the fashion senses without dulling them.

My favorite look for the collection:

One of the things that I liked the most about this collection was the appearance of brighter colors. The collection comes off as a fresh perspective. My favorite piece epitomizes the feel for the men’s element of the Prada show. A light-tan overcoat with buttons impeccably placed on the breast and torso of the coat along with black/blue slim slacks dominated the model who also wore a yellow/brown sweater underneath with a basic blue shirt. I will say that Prada did a horrid job of choosing the model, which looked absolutely sickly in the look. Just the same, the perspective was strong and well-stated.

- Source

Yang Fudong’s New Prada Film – First Spring

Pioneering Chinese artist Yang Fudong has collaborated with Prada on ‘First Spring’, a nine minute black & white film featuring young men gathered in Shanghai, dressed in Prada menswear. The film is meant to portray a timeless, dreamlike realm, where anything is possible. WATCH IT HERE.

Inspired by the promise and opportunities of the new decade, Prada are excited to announce they have agreed with Fudong that the art project will officially become the Spring/Summer 2010 menswear advertising campaign. The film will debut exclusively across digital platforms from early February. Prada are proud to be launching this innovative new campaign concept with Fudong, who is among the most interesting and influential Chinese artists working today.

Inspired by the Chinese adage that “the whole year’s work depends on a good start in spring,” this bold and beautiful film represents an exciting new direction for Prada’s visual communications at the start of this decade.

‘First Spring’
Whatever should happen — the beautiful, the fantastic, the dreamlike …
A few young men are in Prada menswear…
As if in Shanghai of the 1930s or 40s, As if in cafés, ballrooms and backrooms in the dark of night, in all the merry places…
Whatever should happen would happen….
In the streets, in the crowds, you meet Chinese of different classes, from different times; like people in utterly different worlds, but meeting in Shanghai dozens of years ago….
Whatever should happen would always happen …
In the sky over this city,
They still see they’re walking under the parasols …
Dangerous beauty… promising beauty …
Whatever should happen …
Everything in the spring depends on …
A good start in the spring …
~Yang Fudong

Prada Men’s 2010 Fall/Winter Collections Hit The Milan Runways

Men’s runway shows have been buzzing in Milan recently, where designers began showing their fall/winter collections for 2010.

Miuccia Prada managed to mine the American preppy canon alongside bold street-wear patterns that included colorful puzzle-piece camouflage and dizzying geometrics on what appeared to be ballistic-nylon outerwear and bags.

As the first of the navy blue blazers, beige trousers and camel-colored trench coats hit the runway, it seemed like a huge departure from the traditional Prada DNA. But as the models made their second pass back up the runway one could notice it was all filtered through the Prada lens, as the designer toyed with the traditional ever so slightly: sweaters stopping above the navel and sleeves creeping below the wrist, while outwear pieces had generously cut lapels and many collars were double layered – one of shearling, shiny vinyl or nylon, with a second on top in a knit fabric.

- L.A. Times Review

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