Archive for March, 2010

Prada 2009 Core Profit Rose 2.8 Percent

Prada has announced that its core profit rose 2.8 percent to 290 million euros (US$389.8 million) in 2009; it was boosted by a rise in more profitable retail sales, even as its wholesale business declined. Wholesale turnover to U.S. department stores fell, but Prada said also that its strategy of developing a direct distribution channel had paid off, with retail sales rising 14 percent in 2009.

Infusion de Tubéreuse – New Prada Fragrance Coming In April 2010

Look out for Infusion de Tubéreuse, Prada’s latest fragrance in the Ephemeral Infusion collection. It will be released in April 2010.

Packaged in an archived lavender Prada print, Infusion de Tubéreuse draws from the iris and blends notes of Indian tuberose, petitgrain bigarade, Italian blood orange and dynamone. The corresponding men’s fragrance for the year, Infusion De Vétiver combines African spices and ginger in an eau de toilette.

Cost will range from $74-$135, and it will come with body lotion and shower gel. It will be available at Prada boutiques and high-end stores such as Saks, Barneys and Bergdorf.