Archive for the ‘Fragrances’ Category

Infusion de Tubéreuse – New Prada Fragrance Coming In April 2010

Look out for Infusion de Tubéreuse, Prada’s latest fragrance in the Ephemeral Infusion collection. It will be released in April 2010.

Packaged in an archived lavender Prada print, Infusion de Tubéreuse draws from the iris and blends notes of Indian tuberose, petitgrain bigarade, Italian blood orange and dynamone. The corresponding men’s fragrance for the year, Infusion De Vétiver combines African spices and ginger in an eau de toilette.

Cost will range from $74-$135, and it will come with body lotion and shower gel. It will be available at Prada boutiques and high-end stores such as Saks, Barneys and Bergdorf.

Prada Launches New Fragrance – L’Eau Ambree

Prada has launched its new fragrance, the stunning inky-black L’Eau Ambree.

Available only in a women’s scent, this eau de parfum comes in three sizes, including the deluxe 80ml which has a rechargeable black fabric atomiser (see below), making it easily one of the most glamorous things you’ll have on your dressing table.

L’Eau joins the Prada Classic family of Amber, Amber Intense and Amber pour Homme. An ancillary line is also being released to fragrance-layer up the scent with the addition of body lotion, bath and shower gel, body cream and body powder with puff.

The ad campaign is really cool and quite beautiful, drawing on comparisons between classical and modern beauties in a marble frieze of living models shot by Steven Meisel. They’re clearly urging one to transcend the pressures of modern life to a place of contemplation. In the print ads, the muses playfully spray the fragrance on each other. This frieze echoes the Prada SS09 campaign which also featured models in a bas-relief shoot.

Below are a couple screenshots from the visual collage at prada.com

Prada To Promote ‘Amber’ Through The Silver Screen

Prada will reportedly mark its foray into scents, by promoting its new women’s scent – ‘Amber’ – through the silver screen.

The new ‘Amber’ fragrance has been captured in a graphic, animated short film, called “Fallen Shadows”, which also doubles as the fragrance’s new advertising campaign being shown in 300 Italian cinemas.

Created by James Lima, the film is to be screened before and after films in designated cinemas until December 31. Meanwhile, the print advertisement for the fragrance are running simultaneously in Italian, American and British-based media.