It was a glittering affair, as the stars came out for Britain’s National Movie Awards 2010 in London yesterday. Not to be outdone, Gwyneth Paltrow stood out in a pink sculptural dress by Prada, and presented Tom Cruise with a Screen Icon award. To describe it: the top section of the dress overhangs in an A line, accentuated style - this is what makes the dress really unique. This is otherwise quite a 60’s style dress, but has clearly been given a futuristic update by Miuccia Prada for the runway.

The new Prada Print Collection is out, and once again it’s absolutely clear that no one does prints like Miuccia Prada. The dresses (see below) are simply beautiful. Other outstanding pieces include ballerina pumps with ribbon bow in contrasting prints, and a shoulder bag on a chain strap in more prints that are inspired by fabrics from Miuccia’s extensive textile archive. The collection goes on sale in mid-May, and every single piece will retail for under £500. Dresses will retail for between £425 and £475 (depending on fabric and print), shoes for £235, and bags prices are not yet confirmed.



Prada’s 2010 summer lookbook is out, featuring some 1960s pop art melting into a black & white spread that features pixelated overlays and double exposures. Check out some of the snapshots below; note the very short shorts, patterned swirls, knits and buttoned-up designs.






Pigtails, those side ponytails that are usually seen on grade-school girls, are making a comeback in 2010, and Prada is helping to lead the charge. Pigtails are simply too adorable to ever be permanently retired because they are a young, sporty look, that’s easy to do (any hair klutz can do them), great in hot weather and keeps your hair from flying away.
In recent times on the fashion runways, Prada models have featured messy versions of pigtails, and most notably, Prada’s mannequins in high-end New York boutiques also sport the twin ponies. Are you wearing pigtails this Summer?
Prada has opened a new store in the Chadstone Shopping Centre, in the wealthy suburbs of Melbourne, Australia.
The store was designed by architect, Roberto Baciocchi, and displays the characteristic elements of the brand’s global identity – the pastel green canvas lining the walls is paired with beige carpet for the flooring. The store spans over a single level covering a surface area of approximately 340 square metres, and houses the collections of ready-to-wear, bags, footwear and accessories for both men and women.
