Prada Candy 2011

Look out for Prada Candy, the latest fragrance from Prada, which will hit beauty counters next month (September 2011).

Prada Candy is a dramatic departure from the brand’s existing stable of scents, which began in 2005 with Amber for women, and has since featured a series of “Infusions” inspired by a single flower. Here’s the official description of Prada Candy – Prada Candy is instantly seductive – pure pleasure wrapped in impulsive charm. In an explosion of shocking pink and gold, Prada Candy takes us on a walk on the wild side, showing us a new facet of Prada femininity where more is more and excess is everything.

In an interview, provided by Prada, perfumer Daniela Andrier explained how the fragrance reflects the well-known brand. According to her, “Prada fashion can have very strong colours, incredible shoes, everything exaggerated and, still, by an amazing miracle, not be too much … When you smell Prada Candy, it’s not overpowering. It’s a way of making things look just right, but not in a compromised way. Our world is dictated by compromise, but Prada Candy is about exaggeration. It has a revolutionary spirit.”

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