Prada SS10 Collection Lookbook

Prada di a super-cool lookbook for its SS10 collection, one that was a clever combination of super deluxe silky reflective fabrics cut in sharp, frill free shapes and sugary colored stylized kitsch prints of palm trees and tropical scenes. Miuccia Prada described it as “business to beach”. She went on to say that what had really fired her imagination for the coming season, was a mixture of “high and low, palazzos and the popular, – I really liked it”.

What started on the catwalk, has been taken up and made so real in the lookbook. The background images are actually of a man-made resort in Japan. Some favorites are featured below.

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