Archive for the ‘2011 Prada Fragrance’ tag

Prada Candy 2011

Look out for Prada Candy, the latest fragrance from Prada, which will hit beauty counters next month (September 2011).

Prada Candy is a dramatic departure from the brand’s existing stable of scents, which began in 2005 with Amber for women, and has since featured a series of “Infusions” inspired by a single flower. Here’s the official description of Prada Candy – Prada Candy is instantly seductive – pure pleasure wrapped in impulsive charm. In an explosion of shocking pink and gold, Prada Candy takes us on a walk on the wild side, showing us a new facet of Prada femininity where more is more and excess is everything.

In an interview, provided by Prada, perfumer Daniela Andrier explained how the fragrance reflects the well-known brand. According to her, “Prada fashion can have very strong colours, incredible shoes, everything exaggerated and, still, by an amazing miracle, not be too much … When you smell Prada Candy, it’s not overpowering. It’s a way of making things look just right, but not in a compromised way. Our world is dictated by compromise, but Prada Candy is about exaggeration. It has a revolutionary spirit.”