Archive for the ‘Prada Amber’ tag

Prada To Promote ‘Amber’ Through The Silver Screen

Prada will reportedly mark its foray into scents, by promoting its new women’s scent – ‘Amber’ – through the silver screen.

The new ‘Amber’ fragrance has been captured in a graphic, animated short film, called “Fallen Shadows”, which also doubles as the fragrance’s new advertising campaign being shown in 300 Italian cinemas.

Created by James Lima, the film is to be screened before and after films in designated cinemas until December 31. Meanwhile, the print advertisement for the fragrance are running simultaneously in Italian, American and British-based media.