Archive for the ‘Prada Book’ tag

Prada Book Event – Moscow Garage Shop – June 18

On June 18, the Prada book will be at the center of an interactive library experience at the Garage Shop in Moscow. For three days, the Garage Shop space will be transformed into a mock antique library, with a few surprising twists. Wallpaper printed with rows of books will cover the walls, columns of Prada books will be made into furniture and Chesterfield sofas will contrast with the modernity of the Garage space, creating an intimate and engaging environment to experience the Prada Book.

For the entire period, the Prada Book event will completely takeover the one of a kind art bookshop in Moscow. The show ties in with a major exhibition at the Garage Center for Contemporary Culture, 100 Years of Performance (Version #3, June, Moscow) featuring artist Francesco Vezzoli and culminating in a performance festival in September.

The Prada book was launched in November 2009, and has been translated into six languages. The 708-page book documents the extraordinary partnership between Miuccia Prada and Patrizio Bertelli over the last three decades, and traces the experimental and groundbreaking work of Prada in fashion, architecture, film, art and beyond. It is the story of an iconic and revered brand that defies convention with every turn of the page.

The Prada Book

Prada recently unveiled a 706-page book that’s simply titled “Prada”, that highlights the fashion house’s 30 years of experiments and innovations in fashion, art, architecture, cinema and communications.

Patrizio Bertelli, chief executive officer of Prada Group, said: “For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself.”

The book is published by Prada Progetto Arte and will be sold for 100 euros (approximately US$150) in Prada stores worldwide, in select bookstores and on prada.com.