Archive for the ‘Prada Film’ tag

Prada Short Fashion Film By Steven Meisel

Marking the beginning of a new decade, Prada presents a dynamic, short fashion film by Steven Meisel. In the film, model Rasa Zukauskaite, is rotated 360 degrees on a raised platform in superstylized synchronicity that emphasizes the signature silhouettes of the collection.

Echoing the mood of the spring/summer collection the film undoubtedly finds a balance between sophistication and innocence, nature and artifice. The coquettish model is at once childlike and provocative, suggestively playing with her pigtails whilst air-kissing words through vermillion lips. A schizophrenic score by Frédéric Sanchez shifts between a summertime lullaby and contemporary electronic beats.

Using the Red Digital Camera a sequence of single-frame campaign, images are taken directly from the action of the high-resolution footage. The continuous filming motion allows for greater spontaneity than conventional photography, and creates a softer, dream-like quality to the images.

Stripped back of any additional visual references the spare, white background combined with close-cropping places the focus on to the rich hyper real prints. It draws us closer to the crystal-encrusted bags underscoring the intrinsic relationship of fashion to the body.

Three further versions of the film have been made for the Eye wear Collection featuring wide transparent fluorescent sun frames in multiple colourways.

This unique and inspirational approach to presenting the new womens wear campaign continues Prada’s commitment to innovation though the creative engagement of new technologies.

Yang Fudong’s New Prada Film – First Spring

Pioneering Chinese artist Yang Fudong has collaborated with Prada on ‘First Spring’, a nine minute black & white film featuring young men gathered in Shanghai, dressed in Prada menswear. The film is meant to portray a timeless, dreamlike realm, where anything is possible. WATCH IT HERE.

Inspired by the promise and opportunities of the new decade, Prada are excited to announce they have agreed with Fudong that the art project will officially become the Spring/Summer 2010 menswear advertising campaign. The film will debut exclusively across digital platforms from early February. Prada are proud to be launching this innovative new campaign concept with Fudong, who is among the most interesting and influential Chinese artists working today.

Inspired by the Chinese adage that “the whole year’s work depends on a good start in spring,” this bold and beautiful film represents an exciting new direction for Prada’s visual communications at the start of this decade.

‘First Spring’
Whatever should happen — the beautiful, the fantastic, the dreamlike …
A few young men are in Prada menswear…
As if in Shanghai of the 1930s or 40s, As if in cafés, ballrooms and backrooms in the dark of night, in all the merry places…
Whatever should happen would happen….
In the streets, in the crowds, you meet Chinese of different classes, from different times; like people in utterly different worlds, but meeting in Shanghai dozens of years ago….
Whatever should happen would always happen …
In the sky over this city,
They still see they’re walking under the parasols …
Dangerous beauty… promising beauty …
Whatever should happen …
Everything in the spring depends on …
A good start in the spring …
~Yang Fudong