Archive for the ‘Steven Meisel’ tag

Prada Short Fashion Film By Steven Meisel

Marking the beginning of a new decade, Prada presents a dynamic, short fashion film by Steven Meisel. In the film, model Rasa Zukauskaite, is rotated 360 degrees on a raised platform in superstylized synchronicity that emphasizes the signature silhouettes of the collection.

Echoing the mood of the spring/summer collection the film undoubtedly finds a balance between sophistication and innocence, nature and artifice. The coquettish model is at once childlike and provocative, suggestively playing with her pigtails whilst air-kissing words through vermillion lips. A schizophrenic score by Frédéric Sanchez shifts between a summertime lullaby and contemporary electronic beats.

Using the Red Digital Camera a sequence of single-frame campaign, images are taken directly from the action of the high-resolution footage. The continuous filming motion allows for greater spontaneity than conventional photography, and creates a softer, dream-like quality to the images.

Stripped back of any additional visual references the spare, white background combined with close-cropping places the focus on to the rich hyper real prints. It draws us closer to the crystal-encrusted bags underscoring the intrinsic relationship of fashion to the body.

Three further versions of the film have been made for the Eye wear Collection featuring wide transparent fluorescent sun frames in multiple colourways.

This unique and inspirational approach to presenting the new womens wear campaign continues Prada’s commitment to innovation though the creative engagement of new technologies.